The sprint to the starting line is finally over.
Between Caldwell and me, we've shipped more product launches than we can count over the last twenty-plus years — multiple enterprise software platforms, hundreds of major feature upgrades, more late nights and seven-day weeks than either of our spouses care to remember.
We've never been happier with a launch than we are with this one. The architecture is right. The product is right. The pricing is right. The agent layer is shipping on day one. Every tradeoff we agonized over for the last twelve months landed where it should have. That doesn't happen often. It feels good to admit when it does.
So today we celebrate. Tomorrow we get back to work. The ultra-marathon starts now.
We've talked about why we are building it, what it is, and the how — but we haven't spent a lot of time on the Who.
Who is it for?
DealCycl Company is built for private companies that have to manage a cap table — full stop. But "private company" covers an enormous range. A two-person C-corp with a SAFE note and a YC dream is not a Series C company with eight subsidiaries, an option pool that needs ASC 718 reporting, and a board that wants electronic issuance. They both need a cap table. They do not need the same cap table.
So we built four tiers, each one shaped around a specific stage of company. No "contact sales." No per-stakeholder pricing tax. No artificial gates designed to push you up a tier before you've actually outgrown the one you're on. Here's where each one fits.
The pre-priced founder — Free, forever
You've incorporated. Maybe you've signed a SAFE or two. Maybe you've issued some founder grants and a handful of advisor shares. You have fewer than 25 stakeholders, no priced round on the horizon yet, and the last thing you need is a five-figure annual contract for software you'll touch four times a year.
This is the Free tier. Not a 14-day trial. Not a teaser. $0 forever, for up to 25 stakeholders.
You get a real cap table — not a spreadsheet with extra steps. You get full data export to OCF, CSV, Excel, and PDF on day one, because your cap table is your data, not ours. You get one-click import from Carta if you're escaping a per-stakeholder bill that already feels insulting at your size. And you get our written, contractual commitment that we will never use your cap table data to broker trades, contact your investors, or monetize your stakeholders.
If you're pre-priced-round, this is the only cap table tool you should be paying for. (You shouldn't be paying for one.)
The post-seed startup — Starter, $1,999/year
You've done the priced round. You've issued options. You're now living the day-to-day reality of an early-stage cap table: new hire grants, vesting schedules, the occasional 83(b) drama, the first board consent, the first 409A, the first investor who wants a pro forma scenario before signing the next safe.
This is the Starter tier. $1,999 per year. Unlimited stakeholders. Unlimited, full stop — because charging you $9 every time you hire someone is something only a company with a different incentive structure than ours would do.
Starter is the tier where DealCycl Company starts to do real work for you. You get option grants and vesting management, basic scenario planning for those "what does the next round look like?" conversations, your document repository for board consents and bylaws, integration with 409.ai so you stop paying $5,000 for a 409A you could get for $500, and — and this is the part that surprises people — the full MCP Server and Claude Skill on day one.
A $1,999 SaaS contract that ships you an agent-native API surface from your first login is not how the rest of the cap table industry priced this. We priced it that way on purpose. If you want to know why, read this.
The Series A or B company — Growth, $4,999/year
You've raised real money. You have a real board. You have employees who care about their equity, investors who care about their preferences, and a CFO (or fractional CFO) who needs to model an exit waterfall the day a term sheet hits your inbox.
This is the Growth tier. $4,999 per year. Unlimited stakeholders.
Growth adds the pieces that matter once your cap table starts to have actual stakes attached to it. Waterfall analysis for exits and down-rounds. An employee equity portal so the engineer you hired in your seed round can finally log in and see their own grants instead of emailing the CEO. Board consent tracking because at this stage every consent matters and "I think we got that one signed" stops being an acceptable answer. A larger AI token budget so the assistant can do more of the work for you.
Growth is the plan most Series A and B companies will land on, and the one we built the most carefully. It's the plan we'd be on right now if we were buying our own software.
The Series C+ operator — Scale, $9,999/year
You're past the early-stage rocket. You have multi-entity structures, secondary transactions, electronic securities issuance to manage, ASC 718 expense reporting that has to feed your audit, and a finance team that has zero patience for tools that almost work.
This is the Scale tier. $9,999 per year. Unlimited stakeholders.
Scale adds advanced waterfall modeling for the kind of complicated cap structures you accumulate after a few rounds and a couple of secondaries. Electronic securities issuance so you can stop FedExing certificates. ASC 718 reporting that drops cleanly into your audit workflow. Priority support for when something matters and matters now. The largest AI token budget. Ten full users so your finance team, your legal team, your CEO, and your auditors can all be in the system at the same time without trading seats.
For a Series C+ company, $9,999 a year for unlimited stakeholders, full agent parity, and a contractual data ownership commitment is not the most expensive line item on the team's budget. It's a rounding error compared to what the incumbents charge. And the value gap is even larger than the price gap.
What every tier gets — including Free
A few things are not gated by tier, by design:
- Your data is yours. Full export, contractually, on every plan.
- No per-stakeholder pricing. Ever. On any plan, including Starter, Growth, and Scale.
- One-click Carta import. If you're moving over, we'll meet you halfway.
- The MCP Server and Claude Skill on every paid plan. Not an enterprise add-on, not a Scale-only gate. If you're paying us, you have agent-native parity.
- Published pricing, no sales calls. What you see is what you pay.
These aren't features. They're commitments. We picked them on purpose, and we're going to hold the line on them.
What about the rest of the platform?
DealCycl Company is the first product on the DealCycl platform, but it's not the last. DealCycl Compliance is being dogfooded internally right now — built on the same agent-native foundation, used to drive our own SOC 2 program before any external customer touches it. DealCycl Investor, DealCycl Diligence, and DealCycl Banker are coming. Every one of them inherits the same data sovereignty commitments, the same agent layer, the same published pricing.
If your company is in private markets, we're building for you. The cap table was just the first stop.
Today
Every tier is available on day one. No waitlist. No drip-release. If you're ready to go, you're in.
If you're a founder reading this and you've got fewer than 25 stakeholders, start on the Free tier today — really, today, on launch day — and walk away from whatever you're paying right now to manage a spreadsheet with extra steps.
If you're a Starter, Growth, or Scale fit, sign up and you're up and running today. And if you're escaping a per-stakeholder contract that's already infuriating you, mention that on the way in and we'll prioritize your migration — moving years of cap table history without losing data is something we know how to do, and we'll do it with you.
The sprint to the starting line is over. The ultra-marathon starts now. We hope you'll run some of it with us.
Get started → | See pricing → | Why agent-native →
Chris Goodwin is CEO & Co-Founder of DealCycl. He is a successful founder who has spent his career architecting and developing enterprise grade software platforms with an emphasis on security, risk, privacy and compliance. More on LinkedIn.